![]() ![]() Tracking and analytics help business owners keep tabs on how their email campaigns are performing by providing insights into open rates, click rates, bounce rates, list growth, and more. Not only does it help optimize time and costs, but it also enables personalization opportunities that result in an improved customer experience. The importance of mail merge is undeniable in today’s ever-evolving digital environment. Mail merge generates batches of personalized emails by pulling data from a spreadsheet and inserting it into a document. Mail merge automates sending bulk mail by connecting a pre-built template with a database of names and contact information. They could include welcome messages when someone signs up for a newsletter, reminders when payments are due, or even just thank you notes after a purchase.Īutomating these transactional emails allows for better personalization without manual work. Businesses can specify additional rules based on different customer segments or actions taken on their website or app. More advanced features may include: Automated emailsīusinesses can automate transactional emails to create messages that are sent out in response to a certain event or condition. Some common email integration features include the ability to send and receive emails, browse and retrieve individual messages, manage email addresses, and perform other email-related tasks. What are popular email integration features? Use the robust Nylas Email API to build engaging email capabilities. Millennials are 28% more likely to remain loyal to a brand if they receive personalized messages and almost 75% of customers only engage with marketing messages that are tailored to their interests. These hyper-personalized user experiences can increase customer loyalty, engagement, and ultimately revenue. Businesses can create context-based email subject lines, content, and calls to action tailored to the individual recipient. Personalization opportunitiesĮmail integration enables businesses to personalize email campaigns by including data about the recipient – such as their name, location, or past interactions with the business – within ecommerce communications. Email integration tools can also verify email addresses to ensure they are valid and active and monitor metrics like bounce rates and open rates. Email integration can help businesses manage these factors and comply with best practices for sending emails to ensure email deliverability.īest practices include obtaining permission from recipients before sending emails, following guidelines for spam filtering, and properly configuring email servers. ![]() It can be impacted by IP reputations, contact list quality, email scheduling, email analytics, and more. Email deliverabilityĮmail deliverability is a measure of the percentage of emails that successfully reach a recipient’s address. Organizations can create engaging, personalized email communication campaigns in a fraction of the time and developers can focus on standing up revenue-enhancing features. Using an email integration platform (rather than building email integration capabilities in-house) can save businesses from spending countless weeks, months, or even years building and maintaining backend infrastructure. Since all conversations are stored in one application, it’s also easy to access previous messages, attachments or notes whenever needed. By integrating email into commonly used business tools, both customers and internal teams can communicate, collaborate, and coordinate tasks without having to switch between multiple applications. Reduce context switchingĮmail integrations reduce context switching by providing a central hub for all communication management. Here are some other benefits of implementing email integrations. This makes it easier for companies to respond faster, provide better support across their entire customer base and track customer activity across different channels. Why do businesses use email integrations?Įmail integrations enable businesses to send automated correspondence based on customer actions or contact data.
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